Weve got game!
In the modern era of skipping ad breaks on time-shift TV, ad-free OTT subscription services, and content apps like TikTok it is becoming extremely difficult for brands to reach audiences across the globe in a substantial and meaningful way. It is the real challenge for all advertisers competing in this fragmented attention economy.
Gaming is fast becoming one of the most time-invested and widest reaching pastimes favoured by all generations, who are spending their free time in immersive virtual environments across all of their connected devices. With the global average age of gamers now being 34, gaming has evolved from being a niche interest channel to become a broad reach platform where audiences are fully engaged in their chosen game.
There is huge endeavour to create the next generation Metaverse where consumers and brands can find a safe and enriching virtual experience, however that is going to take significant time to come to fruition and some theories suggest it is an unattainable goal.
What is established, trust-worthy, guaranteed and safe for brands to confidently immerse themselves into is in-game advertising. Advertisers can organically integrate into established gaming environments across omnipresent consoles and PCs in home, leveraging the benefits of brand association with these revered beloved platforms and titles.
Weve Gaming provides brand advertisers with one huge global access point for gaming audiences across some of the biggest gaming titles across PC, Xbox and PlayStation. Integrate your brand into exceptional gaming environments with dynamic in-game advertising that appears in real-time across organically placed billboards, posters & screens etc within the game itself.
Immerse your brand into the world of gaming.