As dispelling fake news and false claims about Covid-19 vaccination is in the zeitgeist, we'd like to share how digital technology can be used for positive means to help combat the proliferation of untruths and conspiracy theories.

AdChat AI conversational creative ad formats have been the leading means of communication selected by the Federal Government of Canada for the national vaccine awareness digital first campaign strategy. 

Conversational messaging provides a seamless personalised experience for consumers to learn about the all important uptake of vaccinations, so to inform, educate and address concerns around potential effects for increased vaccine efficacy.

AdChat technology has the ability to surface real-time personalised behavioural engagement insights on individual consumer journey choices and preferences, and can be agnostically delivered across all display and social channels.

With that, one of the unique benefits of AdChat is how it delivers brands an unfiltered and honest interaction with their target audience.  With an average interaction time of 90+ seconds, the user is immersed in a one-to-one experience which allows them to explore their curiosity and gives brands an unrivalled insight into their audiences true behaviours, thoughts and what content is most important to them.

 Such insights can inform contextual intelligence for audience segments, product preference, content and targeting.

 Get in touch with the Weve Digital team today, and unleash the power AdChat for your brand.