Measure Influencer ROI with Weve Influence
(Chart : The State of Influencer Marketing, 2018)
Influencer marketing is all the rage, but do you actually know whether it is the right strategy to achieve your business goals, drive sales and increase your profits?
The top challenge facing 76% of brands that use influencer marketing is determining the ROI of their activity, according to The State of Influencer Marketing 2018.
Even the very latest research from the Influencer Marketing Benchmark report 2021states that 33% of marketers still don’t measure the ROI of their influencer marketing activity.
So how do you get your influencer marketing to translate into real ROI for your business?
We don’t just focus on the ‘views, impressions, clicks and engagements’. We know those are important metrics, but we also know that this just simply isn’t enough to prove the profitability of your influencer marketing.
Ultimately you are looking to sell the particular product or service that you are promoting.
Weve Infleunce partners with Massfluencer, a market leading and full service influencer marketing platform providing (amongst other features):
+ Advanced fraud detection
+ Trust & influencer centric software
+ End-to-end campaign management: Discover, Analyse, Connect, Manage, Report
+ Optimise influencer campaigns based on performance
+ ROI reporting & cost transparency
The platform allows you to track and report on all real ROI, from start to finish you know where your budget is going and what return it is making for you.
Our ROI solution enables you to track any related product / service sales made as a result of your influencer marketing activity. Not only for the product that you are specifically promoting but also for up-sell and cross-sell transactions, tracking total basket value and even lifetime value of that customer.
Detailed breakdown of specific products purchased can also enable you to understand your customers from real time purchase behaviour perspective, and inform your future marketing activity.
Our aim is to improve your brands profitability by measuring the direct and indirect impact of your influencer campaigns on product sales.
Weve Digital can deliver you best-in-class, end-to-end Influencer Marketing campaigns.
Contact the Weve Digital team today and start improving your Influencer Marketing
